Adidas to Sell Yeezy Designs Under New Name
This should come as no surprise to anyone who read the company’s statement announcing the end of its partnership with Kanye West.
During a shareholders call earlier today, Adidas executives confirmed plans to begin selling the Yeezy designs under a new name as early as 2023. They also estimate that the end of the partnership with Kanye may cost the company up to $500 million in lost revenue — initial estimates had put that figure at $246 million.
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