Diddy to Launch Digital Marketplace for Black-Owned Businesses

Diddy to Launch Digital Marketplace for Black-Owned Businesses

Sean Love Combs — a.k.a. Diddy — has partnered with Salesforce to launch a digital marketplace where consumers can find products created and sold by Black-owned businesses.

The marketplace — called Shop Circulate — came to be via acquisition of the Nile List.

Fun fact about the Nile List? It was founded by Khadijah Robinson, who has co-hosted two episodes of No Hipsters Pod — including the very first episode.

Khadijah will be joining Shop Circulate as the head of product, where she will lead development and drive global efforts.

Shop Circulate goes live later this year.

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