What Kind of Dream Is This?
I’m not sure why a couple that is notoriously private and also happens to be the most famous couple in the world would release nearly-naked pictures of themselves in bed, but self-sabotage usually comes to its victims disguised as good ideas.
Shawn Corey Carter and Beyoncé Giselle Knowles-Carter, better known as Jay-Z and Beyoncé, released a risque picture book as one of the merchandise items for their On The Run II tour, and I’d be lying if I said I fully understood why. It feels very stunt-y and very inconsistent with their collective brand, and said brand is so strong that I cannot imagine that this helps in any material way.
There are better shots of them taken by paparazzi hiding in the bushes, and I know they have access to the best of everything, so I want to know why we didn’t get better pics (if they absolutely had to do this). Jay-Z looks like he’s under punishment in the pic below and the whole thing is cringe-inducing. This project did not need to happen. At all.
The pop culture historian in me is gonna assume that this is some sort of nod to John Lennon and Yoko Ono, whose Unfinished Music No. 1: Two Virgins album cover has the couple giving us full frontal nudity (while the back shows their bare asses).