12 Jul Throwback Thursday: Irv Gotti – “Down 4 U” (featuring Ja Rule, Ashanti, Vita and Charli Baltimore)
Murder Inc., more specifically Ja Rule and Ashanti, had a short but glorious run in the early 2000s. Every song was a hit and they have all aged like fine wine in the years since. One of them was “Down 4 U,” which was the lead single from Irv Gotti Presents: The Inc., an album of collaborations between artists on the label’s roster.
The song samples Roger Troutman’s “I Want to Be Your Man” and the video is peak 2002, complete with the yacht, beach vibes and buggies. The video features a seemingly random cameo from Bobby and Whitney (that I somehow forgot all about), but when you remember that Bobby was briefly signed to Murder Inc., it becomes a lot less random. I will never understand why Vita and Charli Baltimore weren’t bigger stars, but I will forever cherish their contributions to the culture. Enjoy this beautiful walk down memory lane.