Pun totally intended.
Yesterday, while many of us in the Northeast were out enjoying the good-ass weather, Jay-Z and Beyoncé released a joint album called Everything Is Love, accompanied by a music video for “Apeshit,” one of the album’s nine tracks. Currently, the album is only available on Tidal (insert eye-roll), but the video for “Apeshit” is available on YouTube. Check it out below.
I’d be lying if I said I liked the song on the first listen, but it has grown on me significantly in the 13 hours since I first heard it. I really want Beyoncé to stop rapping, but she did have some good lines here and there, including “She a thot that you claim,” which everyone assumes is a shot at Kim and Kanye. Please note that I said lines — not bars — because she’s never able to round it out quite right.
Hov, on the other hand, being a rapper by trade, killed it. Best bar in the song:
I said “no” to the Superbowl, you need me, I don’t need you
Every night we in the endzone, tell the NFL we in stadiums too
Fittingly, as Hov spits this bar, we see young black men taking the knee Kaepernick-style. He also calls the Grammys out for snubbing 4:44, which won zero of its eight nominations at the awards show earlier this year.
The Carters wrote “Apeshit” with Pharrell, Quavo and Offset, with the latter two providing ad-libs throughout the song — I actually thought it was all three Migos, but Genius.com be knowing; Pharrell also gets a producer credit (along with the Carters). The video was shot at the Louvre and shows black people being black as fuck in what many would consider to be a revered white space, which can be interpreted as an allegory for Jay-Z and Beyoncé’s current existence as super rich black people who are bold about their expressions of blackness. I ain’t mad at it.